ADVERTS I LIKE

If we're talking about shoe adverts there's a K-Swiss one from a couple of years ago that's a good one, with the man dancing. I'm not really sure why I like it but I think it's because from a photography side the lighting's really good and the shots are really clear and precise.

This Adidas football quest advert in conjunction with the 2010 World Cup is really good in terms of attracting men. It's got football, fast cars, famous people...all stuff that is going to appeal to a lot of men.

I also really like the new Adidas advert which I saw for the first time this week. Again it's got football, celebrities and girls...very good for appealing to men. I also like the fact that it's showing lots of different aspects of Adidas with the football, dancing, biking, skating and just normal wear.

All of these adverts I've seen on the TV, which I think is the best way to reach men, or anyone my kind of age I guess...but obviously if a company cannot afford TV advertising I would say that the next best thing would be online because most students and young people spend a lot of time on the internet.

 

SI

WHERE I WORE MY TRAINERS IN SWITZERLAND

LES BOUISSIER ART GALLERY - "The Vitrum" Exhibition

ZURICH SHOPPING CENTRE

UCHT MOUNTAIN

OUT WITH FRIENDS

- PAPPA JONES RESTAURANT

And Many More...

SI

I'M BACK FROM SWITZERLAND!

I am finally back from my brilliant trip to Switzerland!

I have managed to wear my trainers everyday and gathered a few responses from the locals! The reception recieved wasn't very good i'm afraid to say. The Swiss did not like the New Balance trainer.

Here's a few comments I noted:


- "Your shoes, what are they?"


- "They are not really my style, what would I wear with them?"


- "The colour is so off-putting, I could maybe see myself wearing them."


- "They are ugly!" (Laughing)


SI

OUTFITS I HAVE WORN IN THE UK WITH MY TRAINERS

I have taken a photo of myself everyday I have worn the trainers so you can see what I put with the bright yellow beauties!!!

SI

OFF TO SWITZERLAND

'Ok so I'm off to Switzerland today and taking my New Balance with me...let's see how they cope in a whole new country!'

SI

TRAINERS AT THE GYM

"Today I wore my New Balance Trainers to the gym. They were so comfortable. I ran 5k in an hour and didn't even feel like I was wearing shoes. After the project with the girls, I am definately wearing them more often!"

SI

TRAINER TRIP TO VARSITY

"I went to Varsity this evening to watch the football. When I walked in the bar I could tell everyone was looking me up and down with my trainers. I felt very proud to be wearing them. I think I rock the New Balance look!"

SI

TRAINERS = NO ENTRY

"Last Night  I decided to go out with my flat. However I was extremely surprised when I was refused entry due to the colour of my New Balance Trainers...an outrage!"

SI

WHAT PEOPLE HAD TO SAY AT UNI

"So I wore my trainers in (like I said in my last post) and surprisingly many people liked them. The general comments were that the trainers on me looked really trendy. If they had seen them in store they would never had considered they could look good. Result!"

SI

TRAINERS FIRST DAY AT UNI

"Today I am planning on taking my trainers for a trip into uni. Lets see what my architecture course mates make of them..."



SI

ME IN A LITTLE POST...

MUSIC

For music my favourite would have to be dance music, I love it...always have, always will. I also like a bit of Dub-step and house music...anything really that I can dance to on a night out is good for me.

Oh and the girls said that I have to put Adele up here as I was playing her album when they came round...come she's every mans guilty pleasure.

FILMS

My favourite film of all time is City of God, it's a Portugese film and just slightly different so I like it. Otherwise it's just the usual films like Kill Bill, Pulp Fiction, Outlaw and good series like Family Guy and the Simpsons.

ADVERTS

In terms of adverts I usually just see them on the TV but I'm sometimes influenced by the stuff I find in my housemate's shoe magazines...sometimes the stuff in there is pretty cool. Normally I try not to be too influenced by advertising though, unless it's quite innovative, because I like to buy stuff that I know no one else has got...for example if I go into All Saints I'll buy something that other people don't have. I'm a snob with clothes basically.

I also think I like to stand out with clothes because I have always stood out because of my ginger hair...so i just try to embrace that with the clothes I choose to wear.

MAGAZINES

I prefer photographical magazines like i-D and stuff like that...Dazed and Confused as well, that's a good one; I really like the photography they have.

I also have the book that was put together by the editor of Dazed and Confused, 'Young Sleek and Full of Hell: Ten Years of New York's Alleged Gallery' which is really good! I've been through that quite a few times because I really like the photography and it helps with finding inspiration for my architecture work.

I also read architectural journals and anything else that will help me with my course and inspiration.

Oh yeah and I also read the Sun every morning, but only for the sports section really.

I also really wanted to mention The Urban Gentleman because I think it might be interesting for the girls to have a look at, and I use it all the time to look at the trends forecasted for each season. The site, http://www.theurbangent.com/, generally looks at trends for each season for men to help us out. As well as the trends it also uses street style to show how the trends are already worn. I also really like it because it's also got articles on cars and electronics and also design and culture (this bit is always really interesting)

So yeah that's me in a little post!

SI

MY DAY IN BRANDS

I have been asked to record any brands that I notice I interact with in the day in the life of Si, so here it is...

I wake up at 7 o clock wanting to die to. I shut up the noise coming from my Apple iPhone and drag myself out of bed.

The first thing I see is my Vodka Revolutions 'I Love Vodka' poster and wonder why I decided to stay out so late last night. I head to the bathroom and jump in the shower with my Herbal Essence shampoo and conditioner...what a beautiful start to the day. With my Aston Villa FC towel I head back to my room where I shave with my Gillette (only the best) razor and shaving cream.

I sleepily pull on a new pair of Calvin Klein boxers and NEXT socks and have a look to see what clothes are actually clean...I decide on a Jack Wills t-shirt and All Saints jeans, I'm going casual today. I then decide to sort out my ginger mop of hair with my V05 hair wax...looking good!

I head downstairs and discover empty bottles of Smirnoff Vodka and Bier Speciale from the night before, I quickly clear these away because they're making me feel sick. Opening the fridge I discover that we are out of Cravendale milk, I guess it's dry Kellogs Golden Grahams for me today. I run back upstairs and sit on my bed for a bit to catch up on Smallville on E4.

My flatmate Tobi then comes in to show me his new pair of Adidas but at this time in the morning I can't say I really appreciate it and I'm late for Uni now anyway.

Heading to Uni I pass Varsity and then walking past the SU I notice a heard of campaigners with loads of sweets, including Chubba Chubs (my favourite) so I quickly nab one of those before I get forced into voting.

Throughout the day in Uni I end up coming across a lot of brands that I never take notice of usually. Things like my Sharpee pen, and Adobe Creative Suite (something that I use all the time on my course without even thinking about it).

After my busy day at Uni I head down to Cape to get a burger with the boys and then leave them to go back to the house while they start their drinking for the night ahead.

When I get in I simply put I Now Pronounce You Chuck and Larry on my Samsung TV and get into bed with my Apple Mac and have a sit on Facebook.

SI

MY NEW BALANCE

"Finally got my bright yellow New Balance trainers!"

SI