OFF TO SWITZERLAND

'Ok so I'm off to Switzerland today and taking my New Balance with me...let's see how they cope in a whole new country!'

SI

MY NEW BALANCE

"Finally got my bright yellow New Balance trainers!"

SI

INTRO INTO OPINION FORMER'S WORLD

Once we had delivered Si's trainers, we decided to have a little sneak-peak round his house to get a small insight into how he lives and what he's like as a person. To document this we have taken a few pictures that we feel are relevant...

Below are the images taken while in Si's house, including magazines left on the bathroom floor (he does live with 13 other boys so what can you expect?) which all featured trainers, his DVD collection and how he seems to lay out his clothes and shoes.

SI'S ROOM

SI'S DVD COLLECTION HOSTS A NUMBER OF 'MANLY' FILMS 
AND TV SERIES

 

Having the smallest room in the house doesn't really help Si organise his wardrobe. He tries his best, keeping his shirts hung up and keeping a shelf free for any of his shoes.

SI'S CURRENT COLLECTION OF SHOES INCLUDES
COMPETITOR'S SHOES SUCH AS K.SWISS, CONVERSE AND
VANS

THE LIFE OF A STUDENT...LOTS OF COFFEE
(WITH A COUPLE OF HIS MODELS INCLUDED)

EXAMPLES OF SI'S ARCHITECTURE COURSEWORK

Having the chance to look around Si's room helped to gain a small insight into his life; to further this we will conduct a small interview to get some information on what makes him tick, and his habits when buying products.

OPINION FORMER CHOSEN!

We finally found out which one of the three candidates were our Opinion Former this week! Although others found out on the 17th, we had to wait due to a complication!

The lucky chosen one is:

CONNECTOR - SI MASON

We made him a New Balance Diary to record his trend tracking in:

FINDING OPINION FORMER

As we wrote in the first post to this blog, the first stage of the brief was to find no fewer than three opinion formers and produce 3 moodboards and a proposal (500 words) outlining how we will track your opinion former.

This is what we came up with:

OUR PROPOSAL

OUR MOODBOARDS

FINDING OUR OPINION FORMER

In order to find our opinion former we asked ourselves a few questions...

...Looking at the descriptions of Malcolm Gladwell's Key Personas and Roger's Diffusion of Innovation Curve, we wondered whether there was anyone we knew that stood out as embodying one of these personality traits.

As it so happened, there were a number of people who stood out and would equally be suited for this project. In order to ensure they were 100% right, we created a tick-list to highlight the 3 best options.

Below features a copy of the tick list we created and filled out after having a brief chat with all 7 of the candidates:




Two males, both Connectors, and one female, who fitted the Maven description, were chosen as the best options and subsequently communications began to gather information and pictures of their lives to create moodboards to submit.

Keep Reading to see a copy of these moodboards and our propsal for the projects...

Abbie xxx

TYPOLOGIES

In helping us to choose we were given a lecture by one of the tutors. Below features relevant slides from these:

Considering what was said on these slides and in the lecture, it seems we need to look into Roger's Diffusion of Innovation Curve, Re-assess 'The Tipping Point' by Malcolm Gladwell and then come up with a way of recruiting our opinion former via a questionnaire or similar method...