IDEAS FOR STRATEGY

This is a post with our initial ideas written up for our campaign and marketing idea...


MARKETING IDEAS

- Tailoring for the feet - THE PERSONAL FIT...'fits like a glove',

- Looking after your feet - HOW DO YOU LOOK AFTER YOUR FEET?

- A niche brand/retro...THE HISTORY OF YOUR SHOE, THE LIFE OF YOUR SHOE, heritage, WHAT DO YOU DO WITH YOUR TRAINERS?

- Handmade Shoes

- Outrun Ordinary

- Understated Confidence...how your footwear makes you feel...EMOTIONAL CONNECTION WITH FOOTWEAR/ CONNECTION WITH THE BRAND.

- Relationships...

- Innovation

- Competition

- Support - MOTIVATE AND INSPIRE FOR PERFORMANCE?


CREATIVE IDEAS

Being Different                                                    Be Different

Celebrate Excellence                                          Get Up and Go

Challenge the Conventional                                 No Limits/Limitless

Stepping Out of the Crowd                                 Think Different

Make it Happen                                                 Think Outside the Box

Expect the Unexpected                                       Never Blend In

Dare to be Different                                            Set Yourself Aside

Create Your Own World                                    New Balance: Be On A Different Level


HANNAH