I stumbled across this poster in Sneaker Freaker and it sprung an idea to mind. The New Balance Sole is quite boring and there is nothing special on it. If you look the ones below it is clear the brand is plastered all over in different colours. If consumers wear these fancy soled trainers then they are effectively printing the logo into where they walk. New balance could maximise on this...It's free marketing after all..
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| SNEAKER FREAKER POSTER OF DIFFERENT BRANDED SOLES |
A pattern across the whole sole with arrows and the name very clearly!
Nike across the middle of the trainer with different textures at the top and the bottom...
A very large brand name and logo with different colors to stand out.
Even this sole, though more understated, has a more intricute pattern and the brand name in the middle.
Just a simple pattern surrounding and complimenting the brand logo can work!
These images have given me inspiration four our campaign. Perhaps tagging on from the Conviviality Culutre (personalisation) trend, a suggestion for New Balance could be to create a more intricute branded sole. A lot could be done with this campaign wise and they could even bring out Limited Edition soles for the Tier 1 consumer?!
Abbie xxx
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