In helping us to choose we were given a lecture by one of the tutors. Below features relevant slides from these:
Considering what was said on these slides and in the lecture, it seems we need to look into Roger's Diffusion of Innovation Curve, Re-assess 'The Tipping Point' by Malcolm Gladwell and then come up with a way of recruiting our opinion former via a questionnaire or similar method...
No comments:
Post a Comment